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Agencies are using emotional reactions to gauge ad effectiveness

| Emotions in Advertising, Top Stories | No Comments

Skeptics wonder if clients will be willing to pull a multimillion-dollar campaign based on a few facial twitches. Samardzija said…

realeyes image

MediaCom To Track Emotions: Integrate Into Content, Media Planning

| Emotions in Advertising | No Comments

GroupM’s MediaCom unit has struck a deal with biometric tracking firm Realeyes that will incorporate emotional measurement of consumers into…

diverse app activity

Apple Adds Emotion-Reading Tech To Support Advertising

| Emotions in Advertising | No Comments

Apple confirmed the purchase Thursday of San Diego-based Emotient for its facial-recognition software to support advertising, media testing, audience response and research…

crystal ball

Snickers mines behavioral data to find ‘windows of impulsivity’

| Emotions in Advertising | No Comments

Snickers maker Mars is mining behavioral data to pinpoint people at their weakest moments for snacking: being happy, bored or…


We’re Ruled by Our Emotions, and So Are The Ads We Watch

| Neuromarketing | No Comments

Findings from a study of 100 recent ads across 25 brands in the fast-moving consumer goods industry show that ads…


Use Emotional Connections to Increase Leads and Conversions

| Neuromarketing | No Comments

There are certain core tactics in marketing that are studied and used regularly. Emotional targeting is one of the staples of this…

brain check

Engagement Matters. Emotion Sells. Data Fuels.

| Neuromarketing | No Comments

Emotions drive human decision-making and action.  At this point it’s a scientifically proven fact.  Just ask Daniel Kahneman orAntonio Damasio…


Neuroscience shows mobile lag causes stress

| Neuromarketing | No Comments

Using neuroscience technology, Ericsson found that delays in loading Web pages and videos caused mobile users’ heart rates to rise…