Emotional Targeting Tools | AI-Powered Copy Analysis

Emotional Targeting Tools helps marketers analyze and optimize their copywriting for maximum emotional impact. Using AI, our tools score how effectively your copy triggers specific emotions, provide detailed critiques, and suggest improvements to boost conversions.

The Emotional Grader evaluates copy against a target emotion, while the Emotion Detector reveals which of the 12 core emotions your copy triggers most powerfully. Both tools are built on proven conversion optimization principles.

A Collaboration

This project is a collaboration between GetUplift, the CRO agency behind The Emotional Targeting Framework, and Web Performance Tools, the consultancy helping brands build fast, AI-ready digital experiences. GetUplift brings deep expertise in emotional psychology and conversion optimization, while Web Performance Tools contributes technical implementation and AI integration.

From the Creators

Talia Wolf

Founder, GetUplift

“Emotional targeting has transformed how hundreds of brands connect with their customers. I'm thrilled to bring this framework to more marketers through AI-powered tools that make emotional optimization accessible to everyone.”

Slobodan Manić

Co-founder, Web Performance Tools

“Great copy deserves a great technical foundation. We're excited to combine emotional intelligence with modern web performance to help brands create experiences that convert.”